Ground-breaking app connects the newest Samsung smart TVs to Philips Hue smart lighting App to enhance the viewing and gaming experience by changing lighting to match what’s happening on screen Amsterdam, Netherlands, Jan 30 2023 - 24i, the video streaming expert, today announced it has supported Signify, the owner of the Philips Hue brand, with the creation of its new Philips Hue Sync TV App, which launched at CES 2023.  The Philips Hue Sync TV App synchronizes the color of the lighting in a consumer’s room with the content they are seeing on their Samsung TV, offering a more immersive and personalized viewing experience. It works with any on-screen content, including games and videos streamed using third-party smart TV apps.  The new app can be downloaded from the Samsung TV app store and works with Samsung TVs QLED TVs from 2022 onwards. It enables users to configure the brightness and intensity of the lighting as well as setting different lighting modes for video viewing and gaming. Dr. Neale Foster, CEO at 24i said: “24i has a long track record in smart TV development and we are thrilled to have been part of creating this groundbreaking project to advance the viewing user experience and really bring the on-screen action to life.”  George Yianni, CTO and Head of R&D for HUE Connected Business at Signify said: “The app provides an immersive viewing experience that is perfect for any movie-lover, binge-watcher and gaming fanatic. We are very excited about this milestone in the home entertainment journey.” A video demonstration of the Philips Hue Sync TV App can be found here: The Philips Hue Sync TV app   ‍About Signify Signify is the world leader in lighting for professionals, consumers and lighting for the Internet of Things. Our energy efficient lighting products, systems and services enable our customers to enjoy a superior quality of light, and make people’s lives safer and more comfortable, businesses more productive and cities more livable. With 2021 sales of EUR 6.9 billion, approximately 37,000 employees and a presence in 70 countries, we’re unlocking the extraordinary potential of light for brighter lives and a better world. For more, visit  Home | Signify Company Website.