The Tony-winning musical launches native advertising campaign on Vulture.com, featuring exclusive music videos and content.
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The Tony-winning Broadway musical ONCE has launched a first-of-its-kind native advertising campaign in tandem with New York Magazine and Vulture.com.
Part of a rebranding effort developed by entertainment marketing agency AKA NYC, the ONCE Vulture hub extends the experience of the show online. The initiative features exclusive music videos and other media all created exclusively for New York Magazine by AKA NYC.
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