Media organizations are now better equipped to navigate the complex world of cross-media buying with the introduction of Decentrix's Mediabase Cross-Media Planner.
Optimizing Revenue Opportunities
The new application is designed to help media companies maximize their inventory value, enhance audience values, and optimize cross-media proposals and campaigns. By utilizing machine learning capabilities, the Cross-Media Planner deploys advanced yield management and automated stewarding techniques to maximize ad revenue for the enterprise.