Imagine Communications has appointed media industry executive Diana Horowitz to the newly created position of vice president, strategic sales, advertising technology. Horowitz will lead the company’s efforts to assist customers in enhancing profitability by transitioning towards a combined approach for linear and digital advertising.
Horowitz Brings Extensive Experience
Based in New York City, Horowitz joins Imagine Communications with extensive experience in both digital and broadcast advertising and technology. Her diverse background will enable her to provide valuable insights to the company and its clients, having spearheaded advertising transformations and revenue growth initiatives at previous roles.
Industry Expertise
“Diana is a critical addition to our advertising technology sales team,” says Steve Reynolds, president of Imagine Communications. “Her experience in planning and executing the kind of transformation many of our customers are aiming for will be invaluable.”
Horowitz's Vision
“I am thrilled to join Imagine Communications during this transformative period in the media industry,” Horowitz states. “Imagine’s solutions provide a unique platform to help brands, marketers, and media companies unify addressable audiences across platforms.”
Previous Roles
Prior to her role at Imagine Communications, Horowitz was senior vice president of advertising sales at fuboTV, overseeing ad operations. Her career also includes positions at Telestream, IBM Watson Media, Comcast Technology Solutions, and Scripps Networks Interactive. She began her career at The New York Times Company.