Imagine Communications and Matrix Solutions have collaborated to develop an end-to-end ad sales workflow that streamlines the process of optimizing media ad sales. The demonstration will take place at IBC2018, with Imagine Communications' Ad Tech portfolio serving as the back office to Matrix Solutions' media ad sales platform.
Seamless Workflow for Media Ad Sales
The integrated solution brings together Imagine Communications' industry-leading inventory optimization and management systems, along with next-generation targeted delivery solutions. This is complemented by Matrix Solutions' front-office workflow, which aggregates and normalizes disparate data sources throughout the enterprise, providing users with a comprehensive view of their ad sales data.
Robust CRM Functionality and Analytics
The platform also features robust CRM functionality, a full suite of media-specific sales management tools, and in-depth analytics. These tools are designed to help media ad sales teams sell smarter and faster, with the ability to access real-time data and make informed decisions.