The integration between Matrix Solutions' Customer Relationship Management (CRM) & Sales Intelligence Software and STRATA's media buying/selling software aims to provide complete transparency and flow of data between the two systems.
Sales Workflow Efficiency
The new integration eliminates the need to rekey a proposal from STRATA as a new contract in Matrix, saving sales organizations time and enabling account executives to see up-to-date pending sales dollars from STRATA within the Matrix System.
According to B.J. Boyle, VP Product Management at Matrix Solutions, this integration not only saves sales organizations time but also enables them to attain greater visibility and management of their entire sales workflow beginning with the sales proposal stage.
Real-Time Insight
Mike McHugh, VP Media Sales at STRATA, notes that the integration will provide real-time insight and a more automated process for media sales teams, allowing them to capitalize on efficiency within sales management processes and increase their return on investment.
The integration is available now for users of both STRATA and Matrix CRM & Sales Intelligence System. Interested parties can contact Matrix Solutions at [email protected] for more information.