Second Entry in Hawthorne Direct's "Spotlight on Branding" Podcast Series Debuts 2/24; VP of Marketing Gene Silverman Presents "The New Multichannel DRTV Paradigm"

(Los Angeles, California--February 21, 2014) Hawthorne Direct, a full service brand response advertising agency, will present the second entry from its new monthly Podcast series entitled “Spotlight on Branding” on Feb. 24. The new Hawthorne Podcast, entitled “ The New Multichannel DRTV Paradigm, ” will be presented by Hawthorne Direct’s Vice President of Marketing, Gene Silverman. Future company Podcasts will include such topics as “ Is That Second Screen Complementing Your Television Marketing Campaign? ” and “ The Maturation of Mobile Marketing .”