IBC Awards Ceremony Recognizes Innovative Solution
Medialaan, a Belgian TV Everywhere provider, has won the prestigious IBC2018 Innovation Award for Content Distribution. The award recognizes Medialaan's remarkable advertising management system, developed using Yospace technology.
The solution allows viewers to catch up on live television while only seeing commercials that are fresh and relevant. This is achieved through a server-side ad insertion platform (SSAI) developed by Yospace.
Viewers watching live channels on Stievie TV Everywhere service can rewind the live stream, making commercial breaks shorter by tailoring the spots to individual viewers. Breaks that have already been seen are made skippable, allowing viewers to catch up with the live action.
IBC Innovation Awards Recognize Industry's Cutting Edge
The IBC Innovation Awards recognize the most innovative and forward-thinking projects in the broadcast engineering industry. This year's shortlist featured entries from practically every corner of the globe, showcasing the cutting edge of the industry.
The judging panel, chaired by Michael Lumley, praised Medialaan's solution as a tremendous achievement, saying it is